Purvi Raval is the Founder of Preka Group, a creative lab that helps founders build brands with intention, clarity, and soul, drawing on over two decades of global experience as a Creative and Content Executive leading teams, launching products at scale, and building content ecosystems for leading brands. She believes story is a brand’s first form of traction and blends strategic thinking with creative execution to transform ideas into soulful, high-performing brands that move hearts and shape markets.